About Us

Your Property, Our Priority.

At Ember & Shore, we understand that your property is more than just a listing—it’s a significant financial asset. We don’t believe in "set and forget." We believe in active stewardship.

1. We are Management Partners, Not Tenants. Unlike "rent-to-rent" schemes, we don't profit by squeezing margins. Our interests are perfectly aligned with yours: when your property performs well, we both succeed. This transparency is the bedrock of our business.

2. Protecting the Asset. Higher yields shouldn't come at the cost of your property’s condition. Through rigorous guest screening, regular professional cleaning, and proactive maintenance reporting, we ensure your home stays in showroom condition.

3. Data-Driven Results. We don’t guess your nightly rate. We use dynamic pricing software to adjust to local demand, events, and seasonality in real-time—ensuring you never miss out on revenue during peak times or sit empty during the quiet ones.

Our Story

We started Ember & Shore because we saw too many landlords leaving money on the table—or burning out trying to manage guests themselves. We treat your property like an asset, not just a listing. Our focus is on sustainable growth, property protection, and five-star guest experiences.

Ember & Shore was founded by two property professionals with a shared vision but different landscapes. Whether it’s a coastal retreat in the South West or a vibrant city apartment in Manchester, we apply the same rigorous standards of care and performance. This also meant that we could combined our strengths.

South West: Expertise in seasonal coastal and rural holiday lets.
Manchester: Specialists in high-occupancy city centre apartments and corporate stays.

James Carter

Co-Founder & Director

My journey into the world of property began in 2018, sparked by a seminar that shifted my perspective on all of the unique opportunities that can be found within the property industry. For 11 years, I specialised in waste water treatment, a field where precision, safety, and rigorous standards are non-negotiable.

I brought that same analytical mindset to my first business venture in 2024, focusing on expert deal sourcing specifically within the serviced accommodation niche. Having spent years identifying high-yield opportunities for investors and the enjoyment that came from it, I decided to expand on my journey and that's when I co-founded Ember & Shore.

Lisa Ravenscroft

Co-Founder & Director

Hi, I’m Lisa! My journey into property and hospitality started with a leap of faith. After years in the corporate world, a major life shift in 2024 gave me the nudge I needed to leave the traditional grind behind and pursue what truly lights me up: building businesses with purpose, helping others, and creating spaces that feel like home.

As a Co-Founder of Ember & Shore, I am dedicated to one thing: giving our clients and guests the best possible stay. Whether I’m managing a property or hosting a guest, I believe in the power of relationships, transparency, and excellence.
Beyond property, my life is defined by a commitment to mindful, inclusive living. I am a qualified yoga teacher and a licensed dog sitter. I’ve found that a focus on intentionality allows me to show up fully for my businesses, the planet, and the people I work with.

Andy Carter

Head of Marketing & Media

I'm Andy, I'm the founder of ElevAC Media, a business that helps provide consistent, quality content across platforms online. I've proudly partnered alongside Ember & Shore.

FAQ: The Transparent Truth

We believe in long-term partnerships, which start with realistic expectations.

Financials & Revenue

How much will my property earn? We don't believe in "guaranteed" figures that aren't backed by reality. Instead, we provide a conservative estimate of £X–£Y per month based on local market data. Our goal is always to under-promise and over-deliver on your actual returns.
What happens during quiet months? Seasonality is a natural part of short-term letting. During quieter periods, we use dynamic pricing and adjust minimum stay requirements to maintain occupancy. While there are no fixed guarantees, our strategy is built to maximize your annual (rather than just monthly) yield.
How do you get paid? Our interests are perfectly aligned with yours. We charge a flat percentage of the booking revenue; quite simply, we only do well when your property does well.

Operations & Maintenance

Who covers cleaning and maintenance costs? As the property is your asset, these are considered operational costs. Typically, these are deducted directly from the booking revenue so the process remains hands-off for you. We coordinate all logistics, from professional changeovers to minor repairs.
What if something goes wrong with a guest? We are your first line of defense. We handle 24/7 guest communication and day-to-day troubleshooting. In the rare event of a serious issue, we keep you fully informed and manage the resolution process on your behalf.

Flexibility & Commitment

Am I locked in forever? Not at all. We want you to stay because you love the service, not because of a restrictive contract. Our agreements include clear, fair notice periods that provide flexibility for you while ensuring operational stability for us.

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